Have your beneficiaries say “thanks.” Don’t Talk About Activities, Show AccomplishmentsĪs you review your year, it’s easy to assume donors care about things like a new donation management system, upgraded HVAC at your headquarters, or tweaks to your programmatic model. Tell a story that weaves gratitude throughout. Tell your donor how much you appreciate them. When you’re writing annual report copy, are you demonstrating gratitude? You can’t thank your donors enough - they are who make it possible for you to do the good work you do. In today’s competitive market, an effective impact report can be a powerful tool for attracting and retaining donors.Īs you prepare your nonprofit organization’s annual report, it should include these things: Show Gratitude to Your DonorsĪ good theme for your nonprofit annual report is to show gratitude to your donors. By clearly outlining the organization’s goals and highlighting the impact of donor dollars, nonprofits can inspire confidence and encourage giving. However, impact reports can also be used to reactivate lapsed donors and engage new ones. The report should include both quantitative and qualitative data that demonstrate the organization’s achievements. What is an impact report for a nonprofit?Ī nonprofit impact report communicates their accomplishments to donors, lapsed donors, and other stakeholders. Today, I’m going to give you several great examples for inspiration in creating your 2022 nonprofit annual report. The annual report is a relationship building tool: if all you do is talk about yourself, that’s not a relationship. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. Your nonprofit annual report should be focused on your donors and tell stories of impact. Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve.
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